Do you have an existing social media prescence or this is all new to you? Either way we can help you make the most of this dynamic marketing channel. Our enthusiastic team of experts will work closely with you on any aspect of social media marketing, from Facebook, Twitter, Pinterest, YouTube and Google Plus page design to fully managed campaigns and reputation management.
Social Media statistics
Facebook has over 850 million active users. 80 percent of social media users prefer to connect with brands via Facebook. As of 2012, over 17 billion check-ins and location-tagged posts have been recorded. 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook.
175 million tweets are sent every day (in 2012). 56 percent of customers tweets to businesses are completely ignored. 34 percent of businesses have generated leads using Twitter.
43 percent of people prefer Pinterest to associate with retailers or brands; 24 percent chose Facebook. The Google +1 button is used 5 billion times per day. Google+ is expected to attract 400 million users by the end of 2012.
Approximately three quarters (75%) of all internet users (aged 18 years and above) engage in social media on a regular basis. As a business, how can you connect and engage with this audience and attract potential customers?
Creating a visible brand
Engaging in social media through blog posts, Facebook updates, tweets, video blogs, image sharing and more, on a regular basis can help you achieve consistent visibility. By participating in conversations, sharing ideas and making your brand/company present in your customers daily routine will help you to remain at the forefront of their minds when they come to purchasing services and products that you provide.
Become a useful resource
Sharing great content will help you become established as the go to place for your specific product or service. Human nature dictates that we will always trust people that we know as well as valuing the recommendations made by friends, family and colleagues. Shares, likes, views and re-tweets are all a form of recommendation for your brand/company.remain at the forefront of their minds when they come to purchasing services and products that you provide.
Be more personable and highlight your strengths
Social Media provides a platform to reach out directly to your customers and become more than just a logo or a website. The friendly and informal nature of social media can also allow you to highlight the strengths of your company’s products or services without sounding like a sales pitch. Customers like to conduct business with companies that they know and trust. By creating emotional connections with customers you can create advocates for your company.
Remove stages of your sales cycle
Research shows that customers who follow you on social media networks are more likely to purchase from you faster. Why? Because they feel that they know your company and often have less questions and need less convincing to make a purchase.
Customer service and brand reputation
Social media is a two way street so it also offers your customers a quick and easy way to contact you and ask questions about your products and services. More worryingly it also gives customers the opportunity to publicly complain about poor service or faulty products. However, by dealing and resolving complaints quickly you can showcase your customer service – putting a positive spin on a potential damaging situation.
Find new clients
Social Media platforms are an additional marketing channel allowing you to find new clients and promote your products. By reaching out to potential customers and sharing content, you can strengthen your brand, attract new clients and retain existing ones as you build your own online community.
We are experts at social media, so we keep up with trends and technology. We understand hashtags, memes, mash-ups and microblogging – so you don’t have to.
Keeping your social media feed active takes dedication. Logging in to post 4 or 5 times per day, or even more if you use both Facebook and Twitter. Building your social channels takes time and patience.
|We will still be posting while you are working on building your business. We’ll still be posting when you are on holiday or off sick. We’ll still be posting when you are attending an urgent meeting that runs on all day. It’s time consuming to post four or five times each day with well thought out content.|
We schedule everything at least a week ahead in a very convenient control panel that allows you to review and edit our content. You can also add your own posts and tweets as well as monitor your campaign statistics. Don’t worry, it’s simple to use, and you don’t ever have to use it if you don’t want to.
We’ll make sure your social media feeds are buzzing with activity. We try to keep it fun (if appropriate) while informing people about your business and promoting your brand. We’ll also research and post (or tweet) facts, tips and trivia about your industry. We profile your business to ensure the information we use is the perfect mix to promote you.
Assuming you have opted for it, we’ll also create unique images a few times per week and schedule them to go out via your control panel. This keeps your pages looking good and adds a layer of viral marketing into the mix. If you haven’t got enough images yourself, we’ll supply royalty free stock photos that complement your business.
Don’t forget that you can post too! We highly encourage our clients to post as often as they like, with the things that we can’t. What new contracts have you taken on today? Does a sale start tonight? Simply log in and schedule the items in our easy to use control panel.
Our user friendly control panel gives you a full suite of graphs, charts and statistics that allow you to see the benefits of your social media campaign.